Privacy policy

Your privacy matters to us. This Privacy Policy explains how PulseAU (“we”, “our”, “us”) collects, uses, and shares your personal information when you visit our website, make a purchase, or interact with us.

 

By using our site or services, you agree to the terms set out below.

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Last updated: August 2025

1. Contact

2. Collecting Personal Information

3. Sharing Personal Information

4. Behavioural Advertising

5. Using Personal Information

6. Your Rights

7. Cookies

8. Changes

9. Complaints

1. contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at support@pulseau.com.

2. collecting personal information

We collect personal information so we can provide our products and services, process orders, improve our site, and meet legal obligations.

The types of information we collect include:

 

- Device Information: Browser type, IP address, time zone, cookie data, pages/products viewed, search terms, and how you interact with the site.

 

- Order Information: Name, billing/shipping address, payment details (including credit card information), email, phone number.

 

- Customer Support Information: Any details you share with us when contacting our support team.

 

- Optional Marketing Information: If you subscribe to our marketing emails, we collect your name and email address.

 

We collect this information through:

- Direct input from you (e.g., checkout forms, email, phone).

- Automatic collection (e.g., cookies, log files, web beacons, tags, pixels).

- Third-party services such as Shopify.

 

We use your personal information to:

- Process and deliver your orders.

- Communicate with you about orders, support, and marketing (if you’ve opted in).

- Screen for potential risk or fraud.

- Improve our website and customer experience.

- Show you targeted advertising or marketing we think may interest you (see Behavioural Advertising below).

3. sharing personal information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:


We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

 

We also share your information with trusted third parties when necessary to:

- Fulfil orders (e.g., couriers, payment processors).

- Operate marketing and analytics services (e.g., Meta Ads, Google Analytics).

 

We may also share your information if required by law, to comply with a court order, or to protect our rights.

4. behavioural advertising

We may use your personal information to provide targeted ads or marketing communications we believe may be relevant to you. This may include:

- Retargeting ads via platforms like Facebook, Instagram, or Google.

- Analysing site usage to improve our ads and content.

 

For more on how targeted advertising works, visit:

http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

 

You can opt out of targeted advertising here:

 

- Facebook: https://www.facebook.com/settings/?tab=ads

- Google: https://www.google.com/settings/ads/anonymous

- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

5. using personal information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

 

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:


- Your consent;

- The performance of the contract between you and the Site;

- Compliance with our legal obligations;

- To protect your vital interests;

- To perform a task carried out in the public interest;

- For our legitimate interests, which do not override your fundamental rights and freedoms.

 

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

 

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.


We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.


Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.


Services that include elements of automated decision-making include:


- Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.

- Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

6. your rights

PulseAU does not sell personal information to third parties. We only share what’s necessary to deliver our products and services.

7. cookies

We use cookies to:

- Keep your shopping cart active.

- Remember your preferences.

- Track site analytics and performance.

- Support targeted advertising.

 

You can control or disable cookies through your browser settings, but some site functions may not work correctly if you do.

 

For more details, see Shopify’s Cookie Policy here:
https://www.shopify.com/legal/cookies

8. changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

9. complaints

As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.


If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority.

Need help?

Email:

support@pulseau.com

Hours:

Mon-Fri 9:00AM to 5:00PM (AEST)

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